Rebrand & packaging
HIGH TIDE REBRAND
To reposition High Tide within the growing alcohol-alternative market, I partnered with the brand’s marketing manager to reimagine its visual identity. The goal was to shift the focus away from cannabis cues and toward a modern, beach-centric lifestyle aesthetic. I refined the color palette, typography, and visual system to create a gender-neutral yet vibrant brand presence designed to feel fresh, elevated, and competitive in an increasingly crowded space.
