Packaging & marketing campaign
WATERMELON LIME LAUNCH
To launch High Tide’s new Watermelon Lime flavor, I led the full creative and marketing execution from concept to rollout. With the team understaffed, I took ownership of all deliverables, shaping the campaign direction, designing visual assets, managing brand voice, and directing the photoshoot to achieve a fresh, vibrant aesthetic. The result was a cohesive, energetic launch that strengthened the brand’s presence.
